Advise
What is actually worth doing?Frame the opportunity, business case, experience, architecture, sequence, risk, and what should not be built.
THE STUDIO / ADVISE + BUILD + INVENT
We decide what should exist. Then we stay to make it work.
99xlab turns unresolved technology decisions and practical needs into working systems, products, websites, applications, and experiences.
WEBSITES / APPS / CUSTOM AGENTS / PPTX TEMPLATES / MX STRATEGY / PROTOTYPES
DELIBERATELY SMALLACCOUNTABLE THROUGH THE BUILDWORKING EVERYWHERE
ADVISE✳BUILD✳INVENT✳WEBSITES✳APPS✳CUSTOM AGENTS✳PPTX SYSTEMS✳MX STRATEGY✳PROTOTYPES
THREE DOORS / ONE ACCOUNTABLE PRACTICE
Advise. Build. Invent.
Enter through the decision, the practical build, or the unanswered possibility.
Build
What needs to be made?Create the website, application, agent, presentation system, platform, integration, or artifact—and finish the work around it.
Invent
What is missing from the market?Research and incubate original products, methods, systems, ventures, and human-machine experiences.
THE WORKBENCH / PRACTICAL BUILDS
Not every engagement needs a new category.
Ask 99xlab for the concrete thing that needs to be made. We will ask what it needs to do and how anyone will know it worked—but we will not turn a practical brief into a transformation program.
01Websites + commerceWebflow / Shopify / structured surfaces+
Marketing and institutional sites, campaign experiences, information architecture, content, Webflow and Shopify builds, migrations, structured data, machine-readable surfaces, quality assurance, and deployment.
02Apps + working softwarePortals / dashboards / internal tools+
Web applications, client portals, dashboards, workflow tools, internal utilities, connected prototypes, and the integrations that let them work inside an existing operation.
03Custom agents + AI workflowsGround / govern / act / prove+
Grounded assistants, task-specific agents, retrieval, workflow automation, evaluation, controls, refusal behavior, and accountable human handoff.
04Presentation systemsPowerPoint / PPTX / Google Slides+
Master layouts, reusable story structures, data displays, asset libraries, accessibility, and practical handoff documentation—not a folder of decorative slides.
05MX strategy + executionFind / understand / decide / act / measure+
Machine Experience audits and strategy, discovery and answer-engine readiness, structured content, substantiation, remediation plans, interventions, and measured reruns.
06Prototypes + new interactionsMake the unfamiliar testable+
Working concepts that make an unfamiliar idea tangible enough to test, evaluate, fund, reject, or develop into a product.
WEBSITES / SHOPIFY / APPS / PORTALS / AGENTS / PPTX / INTERNAL TOOLS / MX / PROTOTYPES / INTEGRATIONS
SELECTED WORK / THREE ENGAGEMENT SHAPES
The range is visible in what shipped.
WAYNE STATE UNIVERSITY ATHLETICS / WARRIOR ATHLETIC FUND
One clearer digital front door.
Giving, W-Club membership, sponsorship, and the story of what athletic support makes possible—strategy through deployment.
STRATEGY / IA / CONTENT / DESIGN / WEBFLOW / QA / DEPLOYMENTPOCKETNEST / WHOLE FINANCIAL LIFE
A brand platform made usable.
An approved strategy and messaging system translated into clearer web and guided-assistant experiences for institutions and the people they serve.
POSITIONING / MESSAGING / CONTENT SYSTEM / DIGITAL EXPERIENCECREATIVE SOLUTIONS GROUP / OUTSIDE-IN
From complex website to buildable plan.
A page-by-page assessment separating what was present from what was assumed, then translating the evidence into an implementation specification.
RESEARCH / PAGE SYSTEM / FINDINGS / PRIORITIES / SPECIFICATION
WHY THE STUDIO EXISTS / THE JUDGMENT PROBLEM
More capability creates a larger decision problem.
New technology can produce more answers, software, interfaces, and content than an organization can responsibly use. The difficult questions move upstream: what is worth making, what must be true, what should it never do, and how will anyone know the result is real?
As capability becomes abundant, judgment becomes the advantage.
REAL SEQUENCE / NOT A CONSULTING DIAGRAM
Understand. Model. Build. Prove.
Understand
Find the decision beneath the brief.
Model
Make people, systems, rights, and consequences visible.
Build
Create the smallest working system that answers the expensive question.
Prove
Leave evidence of what worked, changed, and remains bounded.
LAB MODE / ORIGINAL SYSTEMS
The Studio is also an incubator.
When recurring problems reveal that the available category is not good enough, 99xlab can research, prototype, test, and mature an original system. The result may become a method, a product, a new experience, or an independent venture.
MX / MACHINE EXPERIENCEAUDIT + STRATEGY AVAILABLE
Make digital presence legible, credible, and useful to machines.
EXPLORE MX →NINE / THE SYSTEM OF RELIANCERESEARCH PROGRAM / IN DEVELOPMENT
Know what may be used. See what change affects. Prove what happened next.
SEE THE RESEARCH →OPERATING POSITION / NO SIDE DOOR
The advice is not a sales channel.
No software commissions. No referral economics. No transformation theater.
START WITH WHAT IS NOT YET RESOLVED
Bring the unresolved part.
Or bring the very practical thing that simply needs to be made. You do not need a finished brief. A person reviews every conversation and decides whether 99xlab is the right room for the work.
START A CONVERSATION →STARTING A CONVERSATION CREATES NO SCOPE, PRICE, SCHEDULE, OR COMMITMENT.