Can the right pages be found?
Sitemaps, crawl rules, redirects and broken paths across the agreed scope.
MX / MACHINE EXPERIENCE · STRATEGY + EXECUTION
Your website has two audiences. You designed it for one.
MX is the practice of making your digital presence clear and useful to people and automated readers—from discovery to action. We identify where the journey breaks, turn evidence into priorities, make agreed improvements and retest. Start with an audit of a business website, or xLabCommerce for Shopify. Machine View supplies the measurements.
Two applicationsSHOPIFY STORES AND BUSINESS WEBSITES, EACH WITH RELEVANT CHECKS.
Read-onlyPUBLIC SURFACES MEASURED WITHOUT ADMIN ACCESS OR TRANSACTIONS.
Audit to action99XLAB CAN IMPLEMENT THE FIXES OR VERIFY YOUR TEAM'S WORK.
RerunnableKEEP THE BASELINE AND CHECK THE SAME SCOPE AFTER CHANGE.
Is the meaning clear?
Page titles, headings, descriptions, images and structured data; product and collection records for Shopify stores.
Is there enough to make a choice?
Clear services and next steps for business websites; product details, availability and identifiers where a store publishes them.
Is the next step visible and usable?
Public paths, page weight and performance, plus the read-only agent surface where applicable. No purchase or form is completed.
What changed after the work?
A retained baseline and a like-for-like rerun that separates resolved, new and unresolved findings.
MACHINE VIEW / THE INSTRUMENT
Measure the site you have. Know what to fix.
Machine View makes a read-only record of the public pages, assets and technical signals in an agreed scope. xLabCommerce applies that reading to Shopify stores, including catalog and applicable public agent surfaces. 99xlab turns those measurements into a clear order of work, can make the changes, and can run the same checks afterward.
- One connected reading. Pages, assets, performance and public technical signals are considered together within the agreed scope. Shopify adds catalog and agent-surface checks.
- A useful distinction. The report separates a missing field from one the public endpoint did not expose, and a site issue from platform behavior the owner cannot change.
- Evidence stays attached. Findings point back to the observations that produced them, with gaps and limits stated.
- The findings become a plan. 99xlab checks the evidence, sets priorities and can carry the recommended changes through implementation.
- A rerun has a reference point. The retained baseline lets a later reading show what changed within the same scope.
- A findings register. Severity, likely owner, effort and supporting evidence for each actionable finding.
- A clear order of work. The fixes most likely to remove consequential friction are identified first, with store-specific and general-site work separated.
- Coverage you can inspect. The pages, assets and records checked are listed alongside limits and things that could not be measured.
- A baseline for a later check. The retained reading supports a scoped rerun after changes.
- A clear explanation. The summary explains what matters, what remains uncertain and what to do next.
- Change your site during the audit. The instrument uses read-only public requests. It does not submit forms, sign in or exercise a cart or checkout.
- Promise an outcome. An audit cannot guarantee a ranking, an AI answer or revenue.
- Hide uncertainty in a score. You see the findings and their limits rather than a single grade.
- Assign platform behavior to your team. A constraint outside your control is recorded as context.
- Publish your report. The audit is a private deliverable. Client findings are not made public without approval.
Know what your store makes clear.
xLabCommerce helps identify gaps in public product information, catalog structure and machine-readable surfaces. Findings give you a clear order of work; implementation and rechecks are scoped separately. Start with the public store and the buying decision that needs a clearer answer.
EXPLORE xLabCommerce →Evidence you can work from.
MX reports observations from a defined date and scope. It distinguishes findings from unknowns and recommendations from measurements. It cannot certify the truth of every business claim or predict rankings, AI answers or revenue.
HOW WORK PROCEEDS / FOUR ENGAGEMENTS
Audit. Fix. Retest.
We quote a defined scope from a short brief. The audit stands on its own, and 99xlab can also do the remediation. Your team can take the report and make the changes; we can then verify them. Implementation and ongoing checks are scoped separately.
See what machines can read.
A scoped, read-only audit of public pages, assets and technical signals. For Shopify stores, it can also examine product and collection records and the public agent surface. You receive evidence-backed findings and a prioritized plan. Named answer-system observations can be scoped separately.
- Shopify stores
- Site, catalog and applicable agent surfaces
- Business websites
- Pages, structure, assets and technical signals
- Audit access
- Public surfaces only
We can make the changes.
99xlab can implement the recommended work, from content and structure to images, performance, structured data, Shopify catalog records and technical configuration. We scope the work with you, preview site changes before publication and recheck the affected findings. Your team can also make changes while we guide or verify the work.
- Scope
- Agreed from the findings
- Change control
- Preview and approval before publication
- Verification
- Recheck the affected findings
Watch for changes that matter.
For sites that need ongoing review, we agree which public signals to check and how often. Each reading is compared with the retained baseline, with new, resolved and unresolved findings called out for action.
- Cadence
- Set for the site and its risk
- Output
- Changes with supporting evidence
- Response
- Agreed next actions and scoped fixes
Understand where your brand appears.
When answer-system visibility is a priority, we can scope dated observations from named systems, review the public sources they use and plan improvements to your own content and business records. Each observation keeps its source and limits.
Tell us which site matters and why.
Share your URL and the decision the audit should help you make. For a Shopify store, explore xLabCommerce. For a business website, start with the question the site needs to answer. We define the coverage before quoting the work.
START AN MX CONVERSATION →METHOD NOTES
What MX does, and does not do.
What is MX?
MX means machine experience: how search crawlers, answer systems and other automated readers find and interpret what a website publishes. 99xlab connects strategy, audits, agreed improvements and retesting to make that journey clearer. The audit is one starting engagement.
What is xLabCommerce, and how does it relate to MX?
xLabCommerce is 99xlab’s Shopify offering within MX. It helps identify what automated readers can find and understand across a store’s public surfaces. A Shopify audit can include product and collection records, structured data, performance and the public agent surface. A business website audit focuses on its pages, content structure, assets, performance and public technical signals. The exact coverage is agreed in the brief.
What is Machine View?
Machine View is 99xlab’s read-only measurement instrument. It records the public surfaces included in the agreed scope and produces evidence-backed findings. 99xlab uses those findings to plan and verify the work.
How is this different from an SEO audit?
MX includes crawl and search-readiness checks, then connects them to the content, performance and machine-readable data a visitor or automated reader needs. The report identifies specific findings, evidence and recommended owners rather than reducing the site to one score.
Does it observe AI answers?
When included in the scope, 99xlab records dated observations from named answer systems separately from the Machine View site run. A result from one system or prompt is a snapshot, not a prediction of every answer.
What do we receive?
A findings register, evidence for each finding, a prioritized plan and a defined baseline for later comparison. The report distinguishes what was measured, what could not be checked and what is an interpretation.
Can 99xlab make the fixes?
Yes. 99xlab can implement the recommended content, structure, performance, structured-data, catalog and technical changes as a separately scoped engagement. We can also work alongside your team or verify changes they make. A later Machine View run checks the affected findings.
Does the audit need access to our site?
The outside-in audit reads public surfaces without admin access. It does not submit forms, enter accounts, add items to a cart or complete checkout. Any later implementation work is scoped and approved separately.
How is it scoped and priced?
The audit is quoted from a short brief covering site or catalog size, priority questions, coverage and intended use. Remediation is a separate engagement. We do not publish a fixed price or delivery date for every site.
AUDIT / FIX / RECHECK · SCOPE AGREED UP FRONT
